People switch partners faster than MSN accounts

From Mess.be:
Research involving nearly 23,000 Hotmail users in 13 countries has proven that people switch partners more often than they change Hotmail accounts. The study, called "Hotmail for Life", showed that for example 81.7 per cent of the Dutch participating Hotmail users had NEVER changed their Hotmail address, while 77.3% moved homes, 46.9% changed their haircolor and 44.9% bought a new car!

The same goes for other countries: the survey found that 74 per cent of Canadian respondents have NEVER changed their MSN Hotmail address, but a mere 11% have never changed job. Indians top the list of Hotmail loyalists: 92.3 per cent Indians have retained their original Hotmail addresses. India was followed by Italy (86.8 per cent), Germany (85.8 per cent) and Spain (85.3 per cent) in the list of Hotmail loyalists

A Hotmail address, also linked to other MSN services like MSN Messenger, appears to be one of the most stable factors in the life of the Hotmail user. Of all respondents 66% owned their account for over three years already.

I have to note that the study was finalized before the recent Gmail hype. Perhaps the new breed of "Super Inbox" services has made some of the Hotmail loyalists change their minds... or accounts.

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